European firms remain upbeat about Vietnam’s market prospects
VOV.VN - European business confidence in Vietnam climbed to 79.7 points in the second quarter of 2026, approaching a seven-year high as the country continued to demonstrate resilience and attract investors despite global supply chain disruptions and shifting trade dynamics, the European Chamber of Commerce in Vietnam says.

EuroCham Business Confidence Index Q2/2026 conducted by DXL Research & Consulting. (Source: EuroCham)
EuroCham's flagship Business Confidence Index (BCI), the Q2 2026 report released on July 15, reveals a renewed surge in European business confidence, underscoring Vietnam's resilience amid one of the most volatile global operating environments in recent years.
With a sharp 7-point climb from the 72.7 points recorded in Q1, this quarter’s index is just a fraction below the historic seven-year peak of 80.0 reached in late 2025. The momentum signals a renewed appetite among European investors for expansion in one of Southeast Asia's fastest-growing economies, reaffirming the long-term confidence that briefly receded amid heightened global uncertainty.
"This quarter's findings demonstrate the incredible, almost tenacious resilience of both Vietnam's economy and the European businesses operating here," noted EuroCham Chairman Bruno Jaspaert.
“The first half of 2026 has been a rollercoaster. We entered the year with complex geopolitical wild cards, yet, despite a heavy cloud of global uncertainty, our member companies outperformed their own expectations. This index proves that when the weather gets rough, our ecosystem knows how to recalibrate and capture growth", he added.
The survey shows that 63% of European businesses reported positive business conditions during Q2, while optimism continues to strengthen, with 69% expecting favourable conditions in the coming quarter. This wave of optimism represents an 11-percentage-point jump compared to the expectations expressed just three months ago, driven by surging commercial performance, a healthy influx of new orders, and resilient domestic demand.
Xavier Depouilly, general manager of DXL Research and Consulting commented, “Confidence has recovered across all sectors, confirming that the slowdown recorded in Q1 was broad-based but ultimately temporary. While the pace of recovery has varied by industry, the overall direction is consistent. Agrifood recorded a more modest 5.5-point improvement, whereas Tourism & Hospitality surged by 8.7 points to reach 90.4, well above the overall index. Across industries, businesses have outperformed their own expectations, supported by resilient domestic and international demand, expanded public and private investment, and a remarkable ability to adapt to an increasingly complex environment. By introducing sector and company size level analysis, the BCI report and dashboard now provide a more granular understanding of business sentiment, helping both investors and policymakers identify where confidence is strengthening, where challenges remain, and where targeted actions can have the greatest impact.”
"These BCI results mirror the broader macroeconomic landscape as Vietnam solidifies its position as one of Asia's growth champions," Jaspaert explained. "In the first half of 2026 alone, the national GDP expanded by an impressive 8.18%. When you pair that breakneck growth with Vietnam's rise to 27th in the IMD World Competitiveness Ranking and its upcoming FTSE Russell upgrade to a Secondary Emerging Market this September, the narrative is crystal clear. What makes Vietnam truly stand out in a fiercely competitive regional landscape is a government that does not just talk about growth, but formalises it into national resolutions and actively executes structural reforms to pursue it.”
Throughout 2026, the Government has accelerated institutional reforms, administrative restructuring and investment policies aimed at attracting higher-quality foreign direct investment. Chief among these is the recent rollout of Resolution 10, which shifts the country's FDI criteria away from cheap labour and raw volume toward high-tech innovation, technology and sustainable growth.
Overall, the Q2 2026 Business Confidence Index underscores Vietnam's position as one of Asia's most attractive investment destinations, with European businesses continuing to express strong confidence in the market.
More than half of the respondents (54%) now describe Vietnam as a core strategic market and operational base, while a further 18% consider it a major growth location. Together, these findings reflect a notable shift in how European companies position Vietnam within their regional and global business strategies. Rather than serving solely as a manufacturing base, Vietnam is increasingly seen as a platform for production, sourcing, regional services and future expansion across Southeast Asia.
As Vietnam pursues its bold double-digit growth, businesses see a significant opportunity to translate today's strong business sentiment into sustained, high-quality investment by accelerating administrative reform, improving regulatory predictability and ensuring consistent implementation across all levels of government. Continued progress in these areas would enable businesses to devote more resources to innovation, production and workforce development, further enhancing Vietnam's competitiveness as a destination for international investment.
"The confidence radiating from this quarter's index is encouraging, but confidence alone is not the destination," Jaspaert said. “Over the last fifteen years, the BCI has evolved from a simple quarterly sentiment poll into a comprehensive economic indicator, giving our Government partners the evidence needed to optimise the investment climate. By continuing this constructive loop, we accompany Vietnam’s rise to become Asia's premier destination for high-quality, sustainable, and future-proof investment.”
Source: VOV
Photo: Illustrative image
