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Growth quality now paramount

Growth quality now paramount

Economic results in the first seven months provided additional momentum to Vietnam’s economy but new structural constraints are clearly emerging that must be addressed for future prosperity.

The first seven months of 2026 brought encouraging momentum to Vietnam’s economy. Industrial production continued to recover, while public investment and FDI accelerated. International merchandise trade remained robust, inflation stayed within the government’s target range, and tourism continued its strong rebound, with 13.9 million international arrivals, up 13.8 per cent year-on-year and supporting consumer spending and the services sector.

However, headline growth figures alone do not fully capture the nature of the recovery. Beneath the positive momentum, new structural constraints are emerging. Domestic demand has recovered more slowly than expected, the trade deficit has widened, foreign-invested enterprises (FIEs) continue to dominate exports, mergers and acquisitions (M&As) by foreign investors are increasing, and inflationary pressures, while not yet pronounced, are gradually building.

As a result, the key policy challenge for the remaining five months of the year is no longer simply sustaining growth. It is to convert the current recovery into new sources of long-term growth while strengthening the economy’s resilience and improving the quality of development over the medium and long term.

IIP a major bright spot

Industrial production remained one of the brightest elements of Vietnam’s economy during the first seven months of 2026. The Index of Industrial Production (IIP) rose 11.4 per cent year-on-year, while manufacturing grew 12 per cent, reinforcing its role as the primary engine of economic growth. The figures suggest that production capacity is steadily recovering after a prolonged period of global economic disruption.

Notably, industrial output continued to expand despite persistent risks from higher energy prices and logistics costs and an uncertain global trade environment, highlighting the manufacturing sector’s growing resilience and adaptability.

Yet the pace of growth tells only part of the story, as the quality of the recovery also warrants close attention. Growth continues to be driven largely by foreign-invested manufacturers and export-oriented industries, leaving domestic production highly exposed to shifts in global demand and international supply chains.

Against a backdrop of continued global uncertainty, sustained industrial growth is a positive sign. But turning this momentum into a durable foundation for long-term growth will require more than expanding production capacity. Policy priorities should focus on strengthening domestic manufacturers, developing support industries, and increasing the local value-added content of Vietnamese products.

Industrial production is clearly recovering, but only stronger domestic production capabilities can transform that recovery into sustainable long-term growth.

While the IIP measures production performance, the Purchasing Managers’ Index (PMI) offers a clearer picture of the quality and outlook of the recovery. The PMI’s performance during the first seven months of the year therefore provides deeper insight into the health of Vietnam’s manufacturing sector.

PMI on the rebound

After falling in April and June, the PMI climbed to 52.9 in July 2026; its highest reading since March and the seventh consecutive month it has been above the 50-point threshold. The increase indicates continued expansion in manufacturing activity and gradually improving business confidence.

Production, new orders, and export orders all rose for a third consecutive month. At the same time, input cost pressures and output price inflation eased to their lowest levels in around ten months, while supply chain delays were significantly shortened. Together, these developments created a more favorable operating environment for manufacturers in the short term.

Business sentiment also improved, though it remained below levels seen before the outbreak of conflict in the Middle East, suggesting that companies continue to exercise caution amid global economic uncertainty, volatile energy prices, and a concerning outlook for international trade.

Notably, the PMI improved despite sluggish domestic consumption and continued uncertainty in export markets. As a result, the manufacturing sector’s outlook remains heavily dependent on export demand and the stability of global supply chains.

These trends suggest that while the PMI is sending encouraging signals, it is still too early to conclude that the recovery is firmly established. Alongside efforts to help businesses expand into overseas markets, policymakers will also need to strengthen domestic demand to provide a more stable foundation for industrial growth.

The PMI points to a manufacturing recovery, but it also underscores that the durability of that recovery will ultimately depend on the economy’s ability to strengthen its domestic growth drivers.

Business formation rises

Vietnam’s business landscape sent mixed signals during the first seven months of 2026. Entrepreneurial confidence and investment sentiment continued to improve, yet the resilience of the business sector remains far from secure.

During the period, 187,200 businesses entered the market, including 125,900 newly-established enterprises and 61,300 businesses resuming operations. On average, more than 26,000 businesses entered the market each month. The figures reflect continued improvements in the business environment, administrative reform, and growing confidence in the economy’s recovery prospects.

However, the picture is less encouraging when business exits are taken into account. Over the same period, 155,300 businesses left the market, equivalent to some 83 per cent of new market entrants. In July alone, the number of businesses exiting exceeded those entering the market, reversing the improving trend seen over the previous several months.

Most business closures were concentrated in the services sector, which depends heavily on domestic consumer spending. Nearly 73 per cent of temporarily-suspended businesses and more than 78 per cent of completed dissolutions were service-sector firms. This suggests that while domestic demand is recovering, it remains too weak to provide a stable foundation for business growth.

New business formation also remains concentrated in small-scale service enterprises. While this reflects improving entrepreneurial activity, it also underscores the need to improve business quality by encouraging investment in manufacturing, support industries, and innovation - sectors that generate higher value-added and strengthen the economy’s productive capacity.

The economy needs more than a growing number of new businesses. It needs businesses that can survive, expand, and grow alongside the economy. That is the true measure of a healthy business sector. Entering the market reflects confidence; staying in the market reflects economic strength.

If businesses represent the economy’s productive capacity, domestic consumption reflects the strength of market demand. It is also a key determinant of sustainable growth at a time of continued global uncertainty.

Consumption in recovery

Domestic demand is recovering, but not yet at a pace that would allow it to become a major engine of economic growth.

Retail sales of goods and consumer services rose 7.5 per cent year-on-year during the first seven months of 2026; 0.1 percentage points higher than in the same period of 2025 and an improvement against the first half of the year. The increase suggests household consumption is gradually strengthening alongside the recovery in production, business activity, and the labor market.

A standout performer was tourism. Vietnam welcomed a record 13.9 million international visitors during the first seven months of the year, up 13.8 per cent year-on-year. The surge generated additional demand for retail, accommodation, transportation, food services, and other consumer-facing industries, helping support overall consumption.

However, excluding the boost from international tourism, household spending has recovered only gradually. This is reflected in the continued difficulties facing many service sector businesses and the persistently high number of enterprises exiting the market.

The National Statistics Office’s business survey also found that 47 per cent of businesses still consider domestic market demand to be weak.

With exports facing growing uncertainty amid global economic headwinds, sluggish domestic demand means the economy still lacks a sufficiently strong internal growth engine. This is why efforts to stimulate consumption should extend beyond short-term demand support. Policy should instead focus on raising real household incomes, creating sustainable employment, anchoring inflation expectations, and strengthening consumer confidence.

Sustainable high growth cannot rely solely on exports and investment. As domestic consumption becomes a stronger driver of growth, the economy’s resilience to external shocks will improve significantly.

Consumption reflects not only today’s purchasing power but also public confidence in the economy’s future.

International trade expands

International trade remained a key driver of economic growth during the first seven months of 2026. However, trade volumes are expanding faster than trade quality, raising new questions about Vietnam’s development model.

Total trade reached $659.58 billion during the period, up 28.1 per cent year-on-year. Exports increased 21.7 per cent, while imports surged 34.8 per cent, shifting Vietnam from a trade surplus in the same period last year to a trade deficit of $20.52 billion.

At first glance, the rapid expansion of trade appears encouraging. A closer look at its composition, however, reveals several structural concerns. FIEs continued to dominate exports, accounting for 80.1 per cent of total export turnover, while exports by domestic firms grew just 5.8 per cent. This suggests that Vietnamese companies are making only gradual progress in integrating into global value chains.

Trade has also become increasingly concentrated in a handful of high-tech product groups, particularly electronics, computers, and components. These accounted for 26.65 per cent of total exports, while representing nearly 40 per cent of total imports and generating a trade deficit of $50.6 billion during the first seven months of the year. The figures highlight the economy’s continued dependence on imported inputs and components, limiting the amount of value-added created domestically.

Another indicator also deserves attention: the apparent deterioration in the terms of trade. When export prices rise more slowly than import prices, the economy must export a greater volume of goods to purchase the same quantity of imports. In other words, trade volumes may continue to grow while the real national income generated from trade declines. This should be viewed as an indicator of trade quality rather than simply a short-term market fluctuation.

Against this backdrop, trade policy should move beyond expanding export volumes toward increasing domestic value-added, developing support industries, diversifying export markets, and strengthening the competitiveness of Vietnamese businesses within global supply chains.

Trade turnover reflects the openness of the economy, but the domestic value-added embedded in exports is the true measure of growth quality.

If trade reflects the economy’s ability to access markets, investment determines its future productive capacity. The key challenge, therefore, is not simply attracting more capital, but ensuring higher-quality investment with stronger spillover effects across the broader economy.

Investment gathers pace

Yet as investment volumes continued to expand in the first seven months, improving the quality and efficiency of capital flows is becoming an increasingly strategic priority.

Public investment disbursement outpaced the same period last year, while work accelerated on major infrastructure projects, expanding the country’s infrastructure capacity and creating additional room for long-term growth. The progress also reflects the government’s determined efforts to remove bottlenecks in investment procedures, land clearance, and delayed projects.

Alongside public investment, FDI continued to strengthen. FDI disbursement reached $15.2 billion, the highest seven-month total in five years, while both newly-registered and additional capital rose sharply, underscoring foreign investors’ confidence in Vietnam’s investment environment.

Beneath these encouraging figures, however, a structural shift in FDI deserves close attention. During the first seven months of the year, foreign investors contributed $6.58 billion through capital contributions and share purchases. Of that amount, $4.23 billion came from share acquisitions that did not increase companies’ charter capital. Compared with the same period last year, not only did the total value of these transactions rise sharply, but the average deal size also increased, from $2.225 million in 2025 to $3.419 million in 2026.

This trend suggests that FDI is expanding not only by financing new investment but also by increasing foreign ownership of existing domestic businesses. Such transactions are a normal feature of a market economy and can deliver important benefits through improved management, technology transfer, and market access. However, if this trend becomes widespread while domestic firms remain relatively weak, it could gradually reduce domestic ownership of parts of the country’s productive capacity; an issue policymakers should monitor closely.

Vietnam’s FDI strategy must therefore shift from attracting more capital to attracting better-quality investment. Success should be measured not by the number of projects or the size of registered capital alone, but by technology spillovers, stronger domestic enterprises, higher localization rates, and deeper links between FIEs and domestic enterprises. Only then can FDI become a genuine driver of stronger domestic capabilities.

Attracting more investment is an important first step. Transforming that capital into greater competitiveness for Vietnamese businesses is the true measure of long-term success.

New growth constraints

Vietnam’s economic performance during the first seven months of 2026 presents a notable paradox. Many headline indicators continue to improve, yet constraints on the quality and sustainability of growth are also becoming more apparent. These are not immediate risks, but if left unaddressed, they could become obstacles to sustaining rapid, long-term growth.

First, growth continues to rely heavily on the FDI sector, while the economy’s domestic capabilities are improving only gradually. FIEs continue to dominate exports, investment, and participation in global value chains, while domestic businesses still struggle to expand markets, improve productivity, and integrate more deeply into international production networks. If this gap persists, Vietnam’s economic autonomy will remain vulnerable to external shocks.

Second, trade and investment are expanding faster than the quality of growth. Merchandise trade continues to hit record levels, but the widening trade deficit, limited domestic value-added, and weakening terms of trade suggest that stronger trade does not necessarily translate into higher national income. Likewise, while investment has increased sharply, improving its efficiency, spillover effects, and the economy’s capacity to absorb capital has become increasingly important.

Third, business resilience remains fragile. The rising number of new businesses is encouraging, but business closures remain elevated, particularly in the services sector. This suggests that while confidence has improved, many firms have yet to fully recover their financial strength, competitiveness, and ability to withstand market volatility.

Fourth, domestic demand is recovering, but not strongly enough to become the economy’s primary growth engine. Consumption has improved and benefited significantly from the surge in international tourism, yet household spending remains subdued.

Fifth, inflationary pressures are gradually building, even if they have yet to become fully visible. Consumer prices remain within the government’s target range, but rising input costs, expanding credit, higher public investment, and continued volatility in global energy markets suggest that macro-economic policy will face tighter constraints over the remainder of the year. This underscores the need for close coordination between fiscal, monetary, and price management policies to contain inflation while sustaining growth.

Taken together, these constraints are not the result of a single economic shock. Rather, they reflect Vietnam’s transition into a new stage of development. Having moved beyond the initial recovery phase, the challenge is no longer simply to grow faster, but to grow through higher productivity, greater innovation, and stronger domestic capabilities. Strengthening these foundations will also improve the economy’s resilience in an increasingly-competitive global environment. The most important question is no longer how fast the economy is growing today, but whether the drivers of future growth are becoming stronger.

Building growth capacity

The encouraging news from the first seven months of 2026 is that Vietnam has largely moved beyond short-term recovery and entered a phase of building new growth drivers. That transition, however, also requires a shift in policy priorities.

Where policymakers once focused primarily on restoring growth, the emphasis must now shift toward improving its quality. Every policy decision should therefore aim to strengthen domestic capabilities, improve the efficiency of investment, foster competitive domestic enterprises capable of integrating into global value chains, and gradually reduce dependence on external growth drivers. The current recovery will have lasting value only if it is transformed into new sources of long-term growth.

Vietnam’s performance during the first seven months of 2026 demonstrates that the government has managed macro-economic policy with flexibility and responsiveness, preserving stability despite a challenging global environment. Yet the emergence of new growth constraints means that policy during the remainder of the year must focus not only on sustaining growth, but also on improving the quality of its underlying drivers.

First, maintaining macro-economic stability should remain the top priority. Though inflation remains under control, price pressures have not disappeared.

Second, public investment should continue to accelerate, but with greater emphasis on quality rather than disbursement alone.

Third, policymakers should pursue more meaningful progress in developing the domestic business sector. The objective should not simply be to increase the number of new businesses, but to improve their survival rates, productivity, and ability to scale.

Fourth, FDI policy should place greater emphasis on quality than quantity. Vietnam should remain an attractive destination for international investment while strengthening links between FIEs and domestic enterprises, increasing localization, encouraging technology transfer, and developing support industries.

Fifth, stronger efforts are needed to unlock domestic consumption. Alongside inflation control, policies should continue to support employment, raise real household incomes, develop the domestic market, and maximize the spillover benefits of tourism, commerce, and the digital economy.

Sixth, Vietnam should focus on improving the quality of international trade. Export policy should gradually shift from maximizing export volumes to increasing domestic value-added, strengthening national brands, raising localization rates, and expanding into higher-value export markets.

Macro-economic management in the years ahead should therefore aim not only to maximize growth in 2026, but also to build the foundations for stronger, more sustainable, and more self-reliant growth over the longer term. That is the true measure of successful economic management and the path toward realizing Vietnam’s long-term development ambitions.

The first seven months of 2026 suggest that Vietnam’s greatest challenge is no longer finding new sources of growth, but improving the quality of the sources it already has. Today’s strategies and policy decisions should therefore focus on building an economy with stronger domestic capabilities, greater resilience, and a more sustainable growth model in an increasingly uncertain world.

(*) Dr. Nguyen Bich Lam is the former Director General of the General Statistics Office (now the National Statistics Office at the Ministry of Finance)

Source: Dr. Nguyen Bich Lam (*)

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Aeon to ramp up investment in Vietnam through 2030

Aeon to ramp up investment in Vietnam through 2030

Vietnam is Aeon’s most important market in the region, with the Japanese retail giant planning to allocate the majority of its Southeast Asian investment capital to the Vietnamese market, said Tezuka Daisuke, CEO of Aeon Vietnam.

He made the remarks at a press conference on September 10 ahead of the October 3 opening of Aeon Mall Hai Duong, adding that Aeon’s total investment in Vietnam has reached approximately US$1.5 billion.

By 2030, Aeon plans to triple the scale of its operations in Vietnam from current levels, with investment expected to increase accordingly to support the expansion.

Vietnamese consumers are quick to adapt to emerging trends and changing lifestyles. This growth is creating significant opportunities for modern retail, one of Aeon’s core businesses.

Tezuka shared that Aeon began studying the Vietnamese market in 2008 through its financial services business. Since the group developed its first shopping mall in Ho Chi Minh City in 2014, it has now been operating a chain of Aeon branded stores across the country.

Following the country’s development for a decade, he said he has gained strong confidence in its growth prospects. In-depth data analysis has reinforced his view of Vietnam as a rapidly developing market with significant room for further growth, particularly in modern retail.

Aeon targets fourfold increase in profit by 2030

The Japanese retail group is also targeting operating revenue of ¥300 billion in Vietnam by 2030, with profit expected to increase fourfold from the 2026 level.

As of August 2026, Aeon operated nine shopping malls, 40 supermarkets, 71 stores, 16 department store and supermarket centers, 182 convenience stores and two pharmacies in Vietnam.

By the end of this year, Aeon is expected to open Aeon Mall Hai Duong and three additional shopping malls in Hai Phong, Thanh Hoa and Quang Ninh.

Alongside accelerating the expansion of its physical store network, Aeon is pursuing other growth strategies, notably expanding into e-commerce.

Tezuka said the rapid development of the retail market and significant shifts in consumer demand have prompted Aeon to invest heavily in its online business alongside its physical store network.

Aeon also plans to apply technologies and expertise from overseas markets to improve its supply chain, covering production, distribution and delivery to consumers as efficiently as possible.

The group is also looking beyond the domestic market, stepping up research and development of products under its TopValu private-label brand.

These products are manufactured to high Japanese quality standards while being offered at reasonable prices to suit the majority of local consumers, rather than being limited to a small customer segment.

With Aeon Mall Hai Duong scheduled to open on October 3, Aeon will continue working with potential suppliers in Hai Duong and Hai Phong, providing training and support to help them meet Aeon’s requirements. The goal is to enable these suppliers to produce TopValu products for Aeon’s Vietnam network and eventually develop them for export.

Vietnam, France seek to deepen Comprehensive Strategic Partnership

Vietnam, France seek to deepen Comprehensive Strategic Partnership

General Secretary of the Communist Party of Vietnam (CPV) Central Committee and President To Lam and French President Emmanuel Macron agreed to effectively implement existing cooperation mechanisms, and explore deeper sectoral cooperation to meet development needs in the new context.

General Secretary of the Communist Party of Vietnam (CPV) Central Committee and President To Lam and French President Emmanuel Macron agreed on new directions to make the Vietnam-France Comprehensive Strategic Partnership deeper, more substantive and effective at their talks in Paris on September 10 (local time), according to the Vietnam News Agency.

President Macron congratulated Vietnam on the major achievements it has made in socio-economic development in recent years. Hailing Vietnam’s growing role and stature in the region and on the international stage, the leader highlighted the longstanding ties between the two peoples and affirmed France’s readiness to stand alongside Vietnam in its new era of development.

President Macron stressed that General Secretary and President Lam’s visit provides an opportunity for the two countries’ high-ranking leaders to exchange views and set new directions to further deepen the Comprehensive Strategic Partnership.

General Secretary and President Lam congratulated France on its outstanding achievements and spoke highly of Paris’s important role and position on the international stage. He affirmed that Vietnam’s decision to attach importance to France and choose it as the first EU member state with which to establish a Comprehensive Strategic Partnership is a clear testament to the high level of political trust and the determination to elevate bilateral ties to a new level.

The two leaders welcomed the strong and substantive progress in bilateral ties nearly two years after the relationship was elevated to a Comprehensive Strategic Partnership.

Looking ahead, they agreed to maintain regular exchanges at all levels and through all channels, including the Party, Government, National Assembly and people-to-people exchanges, effectively implement existing cooperation mechanisms, and explore deeper sectoral cooperation to meet development needs in the new context.

On defence and security, the two sides agreed to further strengthen and expand cooperation in military medicine training, coordinate efforts to combat crime, and share information on criminal activities, particularly organised and transnational crime. Vietnam asked France to continue supporting efforts to address war consequences, particularly the search for missing military personnel and the exchange of wartime memorabilia.

In the areas of economy, trade and investment, the two leaders concurred to pursue new, strategic and long-term areas of cooperation within the framework of the Comprehensive Strategic Partnership, with a focus on developing strategic industries and services with broad spillover effects. In particular, they agreed to promote value-chain partnerships based on the model of “French technology – Vietnamese manufacturing – regional and global supply,” helping the two countries’ key products, including processed and manufactured goods and agricultural and food products, become part of global supply chains.

The French side welcomed the signing of a number of cooperation documents during the visit, including agreements covering realms of importance amid the current global context.

General Secretary and President Lam called on both sides to continue effectively implementing the EU-Vietnam Free Trade Agreement (EVFTA), and urged France to soon complete the ratification of the EU-Vietnam Investment Protection Agreement (EVIPA) to provide fresh impetus for investors. He also called on France to encourage the European Commission (EC) to remove the “yellow card” on illegal, unreported and unregulated (IUU) fishing at an early date, supporting Vietnam’s efforts to develop fisheries sustainably.

Looking to the future, the leaders agreed to fully tap France’s strengths as a leading scientific power in Europe and officially make science and technology cooperation a new and key pillar of bilateral ties. Breakthrough efforts will focus on strategic areas such as aerospace, critical minerals, quantum technology, clean energy, and research for sustainable development and climate change response.

General Secretary and President Lam suggested the two countries expand scientific research, including space science, and promote technology transfer and the mastery of technologies. He also called on France to support Vietnam in gradually developing quantum technology.

In this regard, President Macron expressed his hope that the two countries would soon launch major and new projects in strategic science and technology fields.

The two sides will also fully tap the potential of traditional areas of cooperation and shift toward more inclusive and effective partnership models.

They will step up cultural and people-to-people exchanges through the organisation of cultural weeks and days in each country, with the Vietnam Days in France programme scheduled for October 2026 as an immediate priority. General Secretary and President Lam suggested France simplify visa procedures for Vietnamese citizens to boost tourism and people-to-people exchanges.

The French side affirmed its readiness to support Vietnam in the development of the Museum of the Communist Party of Vietnam. President Macron said France would continue to actively support Vietnam in developing its cultural industries, an area in which France has strengths, as well as provide additional archival materials on President Ho Chi Minh.

France will also continue to promote extensive cooperation with Vietnam in health care and education and training, he added.

General Secretary and President Lam expressed his sincere appreciation to the French side for returning a Dong Son bronze drum to Vietnam as part of the two sides’ commitment to combating the illicit trafficking of cultural property, and for donating several artefacts to the Museum of the Communist Party of Vietnam.

Praising the active work of the French Institute in Vietnam, he welcomed France’s cooperation in organising a series of Vietnamese cultural events in Paris in October 2026. He also called on France to further support Vietnam in researching, restoring, preserving and promoting the values of its heritage and historic structures, including Long Bien Bridge in Hanoi and old French villas, with the involvement of French architects.

On education and training, the two sides agreed to effectively implement existing cooperation agreements, particularly those supporting French-language teaching in Vietnam.

General Secretary and President Lam called for expanding cooperation in high-quality human resources to sectors aligned with current practical and strategic needs, including semiconductors, new energy and railways.

In health care, the leader highlighted the role of the Pasteur Institutes in Vietnam and called on the two sides to elevate their cooperation, with a view to making Vietnam a leading hub for the application of modern medical technologies in Southeast Asia. He also called for continued scholarships for medical students in Vietnam.

On this occasion, General Secretary and President Lam proposed France continue facilitating the deep integration and strong development of the Vietnamese community there, and establish mechanisms to fully tap the potential of Vietnamese experts, intellectuals and scientists, enabling them to contribute to their host country as well as bilateral ties.

Regarding regional and international issues, President Macron highly valued and shared the Vietnamese leader’s profound views at the recent Shangri-La Dialogue on upholding international law and promoting multilateralism.

The two leaders agreed to strengthen coordination and mutual support at multilateral forums, particularly the United Nations and within the ASEAN-EU framework.

On maritime issues, the two sides reaffirmed the importance of maintaining peace, stability, security, safety and freedom of navigation and overflight, ensuring unimpeded trade and the right of innocent passage in the East Sea and around the world. They underscored the need to settle disputes by peaceful means on the basis of respect for international law, particularly the 1982 United Nations Convention on the Law of the Sea (UNCLOS).

On this occasion, General Secretary and President Lam and President Macron witnessed the signing and exchange of a number of important cooperation documents between ministries and agencies of the two countries, covering security, health care, aerospace, science and technology, and critical minerals.


Vietnam's fruit, vegetable exports eye 10 billion USD milestone

Vietnam's fruit, vegetable exports eye 10 billion USD milestone

To reach 9.5–10 billion USD, the most important thing is to strictly comply with market requirements, according to an insider.

Hanoi (VNA)– Vietnam's fruit and vegetable exports reached 6.02 billion USD in the first eight months of 2026, putting the sector on track to approach the 10 billion USD mark for the full year if quality and traceability are maintained.

The strong performance came as Vietnam's total agro-forestry-fishery exports neared 49.31 billion USD during the period, up 7% from a year earlier. Fruit and vegetable shipments alone hit around 6.02 billion USD, up 24.9% year-on-year.
Dang Phuc Nguyen, Deputy Secretary General of the Vietnam Fruit and Vegetable Association, forecast that the fruit and vegetable exports could bring home 9.5–10 billion USD this year.
September and October are expected to be peak months, with monthly export revenue potentially exceeding 1 billion USD, he said.
Durian remains the biggest growth driver. Exports of the fruit are projected to generate around 4–4.5 billion USD this year, accounting for roughly 40–45% of total fruit and vegetable earnings.
China continues to be Vietnam's largest market, accounting for 58.9% of total shipments. The US ranks second with 7.6%, followed by the Republic of Korea (RoK) with 4.2%.
In the first seven months of 2026, fruit and vegetable exports to China rose 33.1% year-on-year, while those to the US and the RoK increased 14.4% and 9.6%, respectively.
Nguyen Van Muoi, Chairman of the Tropical Agriculture Business Club, said China remains the largest market thanks to its strong demand and geographical proximity.
While diversifying export markets is necessary, China will be difficult to be replaced in the short term, he said. India offers potential opportunities, but more time is needed to expand exports there due to differences in consumer preferences.
Quality – key to reaching target
As durian serves as the main driver of fruit and vegetable exports, maintaining quality has become crucial to achieving the growth target.
“To reach 9.5–10 billion USD, the most important thing is to strictly comply with market requirements,” Nguyen said, stressing the need for transparent traceability and clear production and packaging unit codes.
For durian, the sector needs to shift from rapid expansion in growing areas and output toward higher quality, he added.
According to Muoi, products must meet standards, have traceable origins, and undergo quality control from the growing areas. Meeting VietGAP requirements should serve as a foundation before producers move toward higher international standards.
At the August 2026 Government press conference, Deputy Minister Dang Ngoc Diep said the Ministry of Agriculture and Environment will step up trade promotion and diversify export markets, with a focus on expanding market share in promising destinations such as India, Australia and New Zealand.
The ministry also plans to promote the export of frozen durian, processed products and other suitable fruit and vegetable products, Diep added.
The results recorded in the first eight months provide a solid basis for fruit and vegetable exports to reach 9.5–10 billion USD this year. By making the most of peak harvest seasons, expanding processing and maintaining strict quality control from growing areas to border gates, Vietnam's fruit and vegetable sector could set a new export record in 2026 while laying a stronger cornerstone for sustainable growth in the years ahead.​

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