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A recommendation for CPTPP-EU linkages

A recommendation for CPTPP-EU linkages

A recent forum in HCMC heard how links can be strengthened between CPTPP members and the EU for stronger rules-based cooperation.

During discussions at the Canada-Vietnam Forum on Economic Resilience and CPTPP-EU Linkages, held recently in Ho Chi Minh City, policymakers, trade experts, and business leaders argued that resilience should be built not through isolation but through diversification, trusted partnerships, and stronger rules-based cooperation.

At the center of discussions was the relationship between the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the EU. Together, the two high-standard trading frameworks account for roughly one-third of global GDP and more than one-third of world trade. As the multilateral trading system comes under growing pressure, participants argued that bringing the two frameworks closer together could help strengthen supply chains, improve regulatory compatibility, and reinforce an open, rules-based global economy.

The recurring message throughout the Forum was that economic resilience should no longer be viewed simply as protecting domestic industries or reducing external exposure. Rather, that resilience increasingly depends on expanding trusted networks of trade, investment, and regulatory cooperation.

Resilience through integration

Opening the forum, Mr. Barrett Bingley, Asia Regional Director at the Asia Pacific Foundation of Canada, said the world was confronting unprecedented pressure on the rules-based trading order. In that environment, he argued, the CPTPP and the EU represent two of the world’s most robust high-standard trading frameworks, making the case for bringing them closer together “both strategically urgent and practically achievable.”

H.E. Jim Nickel, Ambassador of Canada to Vietnam, placed those developments in the context of Canada’s broader trade strategy. “Businesses are navigating an increasingly uncertain international environment,” he said, pointing to geopolitical tensions, supply chain disruptions, economic security concerns, and rising protectionism. For a trading nation such as Canada, he argued, open markets, transparent rules, and reliable partners are no longer simply economic preferences but strategic necessities.

That perspective has helped deepen Canada’s relationship with Vietnam, which has become one of Canada’s most important trading partners in Southeast Asia. Bilateral merchandise trade surpassed C$20 billion ($14.34 billion) in 2025, while Canadian investment continues to expand as companies look to diversify their presence across the Indo-Pacific.

Vietnam, meanwhile, sees resilience through a similar lens. “The issues before us today are no longer issues that governments must address alone,” said Mr. Ngo Chung Khanh, Deputy Director of the Multilateral Trade Policy Department at the Ministry of Industry and Trade and Vietnam’s Senior CPTPP Official.

He argued that economic resilience, supply chain security, digital transformation, and sustainable growth all require much closer partnerships between governments and businesses. Importantly, he cautioned against equating economic security with greater protectionism. “For Vietnam, economic resilience does not mean economic isolation,” he explained. “It means diversification. It means building trusted and reliable partnerships. It means strengthening the capacity of enterprises to adapt to disruption.”

He warned that pursuing economic security primarily through new trade barriers, fragmented regulations, and inward-looking policies could ultimately produce the opposite effect - higher costs, weaker investment, slower innovation, and greater uncertainty for businesses.

Instead, both Canadian and Vietnamese officials portrayed the CPTPP as more than a conventional free trade agreement. Beyond reducing tariffs, they described it as a platform that provides businesses with predictability across investment, services, digital trade, intellectual property, government procurement, and regulatory cooperation.

As Vietnam chairs the CPTPP in 2026, officials said the challenge is no longer simply administering an existing agreement, but ensuring it continues to evolve alongside the realities facing businesses, from resilient supply chains and digital commerce to regulatory compatibility and emerging technologies.

Common trade architecture

If the case for closer CPTPP-EU cooperation is becoming increasingly compelling, the next challenge is turning that vision into practical outcomes. Rather than negotiating another free trade agreement or pursuing broader market access, participants argued that the priority is to make two of the world’s largest rules-based trading frameworks work better together through greater regulatory compatibility, interoperability, and practical cooperation.

The concept has gained momentum remarkably quickly. What began as a Track 1.5 dialogue among academics, policymakers, and businesses only a year ago has since evolved into an official CPTPP-EU Trade and Investment Dialogue, with ministers identifying digital trade, supply chain resilience, and the global trade environment as initial areas for cooperation.

“The question is not whether there should be greater engagement between CPTPP members and the EU,” said Ms. Mary-Catherine Spiers, Director General of the Trade Negotiations Bureau at Global Affairs Canada and Canada’s Senior CPTPP Official. “The question is how can we structure that engagement most effectively.”

For many speakers, the objective is best understood as improving interoperability rather than harmonization. Mr. Dan Ciuriak, Distinguished Fellow at the Asia Pacific Foundation of Canada, argued that globalization has always been driven more by production than by trade itself. The WTO, he said, effectively provided the “operating system” that allowed globally-distributed manufacturing networks to function, while later generations of regional trade agreements continued to update that system after multilateral negotiations stalled.

Today, however, those operating systems have evolved separately. “The EU has developed one regulatory operating system. The CPTPP has developed another,” he said, comparing them to Apple’s iOS and Google’s Android. “Both perform similar functions, but they are not fully interoperable.”

Rather than replacing either framework, Mr. Ciuriak argued, cooperation should focus on gradually incorporating best practices from both systems, modernizing the rules that underpin international commerce while preserving the foundations that already work.

That approach also reflects the broader objective identified by Dr. Elvire Fabry, Director of Trade and Economic Security at the Jacques Delors Institute. She warned that the current challenge extends beyond rising geopolitical competition to an accelerating erosion of the multilateral trading system itself. The share of global trade conducted under the WTO’s Most-Favored Nation principle has fallen sharply in recent years, while economic coercion and protectionist measures have become increasingly common. The answer, she argued, is not to build a coalition against either the US or China. “The objective is to build a positive agenda,” Dr. Fabry said. “One that supports open trade, prevents further erosion of the current system, and begins rebuilding a stable framework of international trade rules for the future.”

She described the CPTPP-EU initiative as an “insurance policy” for the rules-based trading system, one that should prioritize practical, incremental progress over ambitious institutional redesign.

That pragmatic approach was echoed by the EU itself. Mr. Rafael de Bustamante Tello, Deputy Head of Mission at the EU Delegation to Vietnam, outlined a series of concrete outcomes the two sides hope to announce at the CPTPP ministerial meeting in Hanoi later this year.

Among them are the creation of a joint crisis response network for future supply chain disruptions, a shared reference paper on logistics and supply chain services, common guidance on trade-related environmental measures, and a scoping paper for a future CPTPP-EU digital trade agreement. Together, those initiatives would begin translating political dialogue into operational cooperation.

Digital trade emerged as one of the clearest priorities for closer CPTPP-EU cooperation. For Vietnam, that agenda also aligns closely with the country’s domestic economic priorities. Dr. Dao Ngoc Tien, Vice Principal of the Foreign Trade University, noted that Vietnam aims for the digital economy to account for around 30 per cent of GDP, making greater regulatory compatibility in e-commerce an important opportunity for the country’s small and medium-sized enterprises. For export-oriented industries such as textiles and garments, greater compatibility between the two frameworks could enable components to move more efficiently between Europe and CPTPP economies before reaching global markets.

Ultimately, the success of closer CPTPP-EU cooperation will be measured less by the number of new agreements than by whether businesses find it easier to trade, invest, and build supply chains across both frameworks. As governments seek to balance economic openness with economic security, the goal is not simply to preserve globalization as it once existed, but to build a more resilient trading system based on trusted partnerships, compatible rules, and deeper regulatory cooperation.


Source: Linh Tong

Photo: Canadian embassy in Hanoi

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Aeon to ramp up investment in Vietnam through 2030

Aeon to ramp up investment in Vietnam through 2030

Vietnam is Aeon’s most important market in the region, with the Japanese retail giant planning to allocate the majority of its Southeast Asian investment capital to the Vietnamese market, said Tezuka Daisuke, CEO of Aeon Vietnam.

He made the remarks at a press conference on September 10 ahead of the October 3 opening of Aeon Mall Hai Duong, adding that Aeon’s total investment in Vietnam has reached approximately US$1.5 billion.

By 2030, Aeon plans to triple the scale of its operations in Vietnam from current levels, with investment expected to increase accordingly to support the expansion.

Vietnamese consumers are quick to adapt to emerging trends and changing lifestyles. This growth is creating significant opportunities for modern retail, one of Aeon’s core businesses.

Tezuka shared that Aeon began studying the Vietnamese market in 2008 through its financial services business. Since the group developed its first shopping mall in Ho Chi Minh City in 2014, it has now been operating a chain of Aeon branded stores across the country.

Following the country’s development for a decade, he said he has gained strong confidence in its growth prospects. In-depth data analysis has reinforced his view of Vietnam as a rapidly developing market with significant room for further growth, particularly in modern retail.

Aeon targets fourfold increase in profit by 2030

The Japanese retail group is also targeting operating revenue of ¥300 billion in Vietnam by 2030, with profit expected to increase fourfold from the 2026 level.

As of August 2026, Aeon operated nine shopping malls, 40 supermarkets, 71 stores, 16 department store and supermarket centers, 182 convenience stores and two pharmacies in Vietnam.

By the end of this year, Aeon is expected to open Aeon Mall Hai Duong and three additional shopping malls in Hai Phong, Thanh Hoa and Quang Ninh.

Alongside accelerating the expansion of its physical store network, Aeon is pursuing other growth strategies, notably expanding into e-commerce.

Tezuka said the rapid development of the retail market and significant shifts in consumer demand have prompted Aeon to invest heavily in its online business alongside its physical store network.

Aeon also plans to apply technologies and expertise from overseas markets to improve its supply chain, covering production, distribution and delivery to consumers as efficiently as possible.

The group is also looking beyond the domestic market, stepping up research and development of products under its TopValu private-label brand.

These products are manufactured to high Japanese quality standards while being offered at reasonable prices to suit the majority of local consumers, rather than being limited to a small customer segment.

With Aeon Mall Hai Duong scheduled to open on October 3, Aeon will continue working with potential suppliers in Hai Duong and Hai Phong, providing training and support to help them meet Aeon’s requirements. The goal is to enable these suppliers to produce TopValu products for Aeon’s Vietnam network and eventually develop them for export.

Vietnam, France seek to deepen Comprehensive Strategic Partnership

Vietnam, France seek to deepen Comprehensive Strategic Partnership

General Secretary of the Communist Party of Vietnam (CPV) Central Committee and President To Lam and French President Emmanuel Macron agreed to effectively implement existing cooperation mechanisms, and explore deeper sectoral cooperation to meet development needs in the new context.

General Secretary of the Communist Party of Vietnam (CPV) Central Committee and President To Lam and French President Emmanuel Macron agreed on new directions to make the Vietnam-France Comprehensive Strategic Partnership deeper, more substantive and effective at their talks in Paris on September 10 (local time), according to the Vietnam News Agency.

President Macron congratulated Vietnam on the major achievements it has made in socio-economic development in recent years. Hailing Vietnam’s growing role and stature in the region and on the international stage, the leader highlighted the longstanding ties between the two peoples and affirmed France’s readiness to stand alongside Vietnam in its new era of development.

President Macron stressed that General Secretary and President Lam’s visit provides an opportunity for the two countries’ high-ranking leaders to exchange views and set new directions to further deepen the Comprehensive Strategic Partnership.

General Secretary and President Lam congratulated France on its outstanding achievements and spoke highly of Paris’s important role and position on the international stage. He affirmed that Vietnam’s decision to attach importance to France and choose it as the first EU member state with which to establish a Comprehensive Strategic Partnership is a clear testament to the high level of political trust and the determination to elevate bilateral ties to a new level.

The two leaders welcomed the strong and substantive progress in bilateral ties nearly two years after the relationship was elevated to a Comprehensive Strategic Partnership.

Looking ahead, they agreed to maintain regular exchanges at all levels and through all channels, including the Party, Government, National Assembly and people-to-people exchanges, effectively implement existing cooperation mechanisms, and explore deeper sectoral cooperation to meet development needs in the new context.

On defence and security, the two sides agreed to further strengthen and expand cooperation in military medicine training, coordinate efforts to combat crime, and share information on criminal activities, particularly organised and transnational crime. Vietnam asked France to continue supporting efforts to address war consequences, particularly the search for missing military personnel and the exchange of wartime memorabilia.

In the areas of economy, trade and investment, the two leaders concurred to pursue new, strategic and long-term areas of cooperation within the framework of the Comprehensive Strategic Partnership, with a focus on developing strategic industries and services with broad spillover effects. In particular, they agreed to promote value-chain partnerships based on the model of “French technology – Vietnamese manufacturing – regional and global supply,” helping the two countries’ key products, including processed and manufactured goods and agricultural and food products, become part of global supply chains.

The French side welcomed the signing of a number of cooperation documents during the visit, including agreements covering realms of importance amid the current global context.

General Secretary and President Lam called on both sides to continue effectively implementing the EU-Vietnam Free Trade Agreement (EVFTA), and urged France to soon complete the ratification of the EU-Vietnam Investment Protection Agreement (EVIPA) to provide fresh impetus for investors. He also called on France to encourage the European Commission (EC) to remove the “yellow card” on illegal, unreported and unregulated (IUU) fishing at an early date, supporting Vietnam’s efforts to develop fisheries sustainably.

Looking to the future, the leaders agreed to fully tap France’s strengths as a leading scientific power in Europe and officially make science and technology cooperation a new and key pillar of bilateral ties. Breakthrough efforts will focus on strategic areas such as aerospace, critical minerals, quantum technology, clean energy, and research for sustainable development and climate change response.

General Secretary and President Lam suggested the two countries expand scientific research, including space science, and promote technology transfer and the mastery of technologies. He also called on France to support Vietnam in gradually developing quantum technology.

In this regard, President Macron expressed his hope that the two countries would soon launch major and new projects in strategic science and technology fields.

The two sides will also fully tap the potential of traditional areas of cooperation and shift toward more inclusive and effective partnership models.

They will step up cultural and people-to-people exchanges through the organisation of cultural weeks and days in each country, with the Vietnam Days in France programme scheduled for October 2026 as an immediate priority. General Secretary and President Lam suggested France simplify visa procedures for Vietnamese citizens to boost tourism and people-to-people exchanges.

The French side affirmed its readiness to support Vietnam in the development of the Museum of the Communist Party of Vietnam. President Macron said France would continue to actively support Vietnam in developing its cultural industries, an area in which France has strengths, as well as provide additional archival materials on President Ho Chi Minh.

France will also continue to promote extensive cooperation with Vietnam in health care and education and training, he added.

General Secretary and President Lam expressed his sincere appreciation to the French side for returning a Dong Son bronze drum to Vietnam as part of the two sides’ commitment to combating the illicit trafficking of cultural property, and for donating several artefacts to the Museum of the Communist Party of Vietnam.

Praising the active work of the French Institute in Vietnam, he welcomed France’s cooperation in organising a series of Vietnamese cultural events in Paris in October 2026. He also called on France to further support Vietnam in researching, restoring, preserving and promoting the values of its heritage and historic structures, including Long Bien Bridge in Hanoi and old French villas, with the involvement of French architects.

On education and training, the two sides agreed to effectively implement existing cooperation agreements, particularly those supporting French-language teaching in Vietnam.

General Secretary and President Lam called for expanding cooperation in high-quality human resources to sectors aligned with current practical and strategic needs, including semiconductors, new energy and railways.

In health care, the leader highlighted the role of the Pasteur Institutes in Vietnam and called on the two sides to elevate their cooperation, with a view to making Vietnam a leading hub for the application of modern medical technologies in Southeast Asia. He also called for continued scholarships for medical students in Vietnam.

On this occasion, General Secretary and President Lam proposed France continue facilitating the deep integration and strong development of the Vietnamese community there, and establish mechanisms to fully tap the potential of Vietnamese experts, intellectuals and scientists, enabling them to contribute to their host country as well as bilateral ties.

Regarding regional and international issues, President Macron highly valued and shared the Vietnamese leader’s profound views at the recent Shangri-La Dialogue on upholding international law and promoting multilateralism.

The two leaders agreed to strengthen coordination and mutual support at multilateral forums, particularly the United Nations and within the ASEAN-EU framework.

On maritime issues, the two sides reaffirmed the importance of maintaining peace, stability, security, safety and freedom of navigation and overflight, ensuring unimpeded trade and the right of innocent passage in the East Sea and around the world. They underscored the need to settle disputes by peaceful means on the basis of respect for international law, particularly the 1982 United Nations Convention on the Law of the Sea (UNCLOS).

On this occasion, General Secretary and President Lam and President Macron witnessed the signing and exchange of a number of important cooperation documents between ministries and agencies of the two countries, covering security, health care, aerospace, science and technology, and critical minerals.


Vietnam's fruit, vegetable exports eye 10 billion USD milestone

Vietnam's fruit, vegetable exports eye 10 billion USD milestone

To reach 9.5–10 billion USD, the most important thing is to strictly comply with market requirements, according to an insider.

Hanoi (VNA)– Vietnam's fruit and vegetable exports reached 6.02 billion USD in the first eight months of 2026, putting the sector on track to approach the 10 billion USD mark for the full year if quality and traceability are maintained.

The strong performance came as Vietnam's total agro-forestry-fishery exports neared 49.31 billion USD during the period, up 7% from a year earlier. Fruit and vegetable shipments alone hit around 6.02 billion USD, up 24.9% year-on-year.
Dang Phuc Nguyen, Deputy Secretary General of the Vietnam Fruit and Vegetable Association, forecast that the fruit and vegetable exports could bring home 9.5–10 billion USD this year.
September and October are expected to be peak months, with monthly export revenue potentially exceeding 1 billion USD, he said.
Durian remains the biggest growth driver. Exports of the fruit are projected to generate around 4–4.5 billion USD this year, accounting for roughly 40–45% of total fruit and vegetable earnings.
China continues to be Vietnam's largest market, accounting for 58.9% of total shipments. The US ranks second with 7.6%, followed by the Republic of Korea (RoK) with 4.2%.
In the first seven months of 2026, fruit and vegetable exports to China rose 33.1% year-on-year, while those to the US and the RoK increased 14.4% and 9.6%, respectively.
Nguyen Van Muoi, Chairman of the Tropical Agriculture Business Club, said China remains the largest market thanks to its strong demand and geographical proximity.
While diversifying export markets is necessary, China will be difficult to be replaced in the short term, he said. India offers potential opportunities, but more time is needed to expand exports there due to differences in consumer preferences.
Quality – key to reaching target
As durian serves as the main driver of fruit and vegetable exports, maintaining quality has become crucial to achieving the growth target.
“To reach 9.5–10 billion USD, the most important thing is to strictly comply with market requirements,” Nguyen said, stressing the need for transparent traceability and clear production and packaging unit codes.
For durian, the sector needs to shift from rapid expansion in growing areas and output toward higher quality, he added.
According to Muoi, products must meet standards, have traceable origins, and undergo quality control from the growing areas. Meeting VietGAP requirements should serve as a foundation before producers move toward higher international standards.
At the August 2026 Government press conference, Deputy Minister Dang Ngoc Diep said the Ministry of Agriculture and Environment will step up trade promotion and diversify export markets, with a focus on expanding market share in promising destinations such as India, Australia and New Zealand.
The ministry also plans to promote the export of frozen durian, processed products and other suitable fruit and vegetable products, Diep added.
The results recorded in the first eight months provide a solid basis for fruit and vegetable exports to reach 9.5–10 billion USD this year. By making the most of peak harvest seasons, expanding processing and maintaining strict quality control from growing areas to border gates, Vietnam's fruit and vegetable sector could set a new export record in 2026 while laying a stronger cornerstone for sustainable growth in the years ahead.​

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